LaLigaLand is LaLiga’s project within the metaverse. A space with many possibilities, which allows you to carry out campaigns to attract fans.
LaLigaLand is LaLiga’s project within the metaverse. It is a space with many possibilities, which allows for creative campaings to attract the attention of fans.
LaLigaLand was born in November and since then it has held four events: Halloween, World Cup, Christmas and Chinese New Year.
The Chinese New Year has reflected the growth of the community compared to previous events. We have enjoyed a lot of content on social media from fans within Decentraland celebrating this event with some of the funniest photos and videos.
In addition, at each event, Season Pass holders have received a number of exclusive airdrops that allow them to enjoy the role-playing experience (in addition to the ambience and décor of each event).
For those who don’t know, the Season Pass is one of the products of LaLigaLand, it allows you to live a VIP experience in Decentraland but you can also get many physical benefits that make it a very attractive product for users.
In addition, LaLigaLand also tries to be in continuous development of content within Decentraland. The mini-games are going to be a fundamental part of the fans’ entertainment, but there are many more things coming to the park. We are thinking of going further,not be limited to holding one event or novelty per month, the intention is that there will be new constructions that will serve to generate more recurring events and news for the fans.
On the other hand, LaLigaLand’s social media channels work to have a good engagement. Twitter has recently surpassed the figure of 5 thousand followers but what is really striking are the interactions and impressions of each of the publications.
We believe that LaLigaLand has a loyal community, possibly due to the fact that it is a meeting point for football lovers in Decentraland. These two factors indicate that LaLigaLand has interesting growth potential.
LaLigaLand wants to continue to grow as the months go by, and all brands that want to intervene or carry out an activation inside the theme park have the option of carrying out an innovative advertising campaign for the media and social networks.
LaLigaLand also aims to be attractive for the 42 LaLiga clubs. The idea is that they can create events and activations that are different from the conventional, in which they can connect with the public of the present and the future, young people.
LaLigaLand, a place for brands to reach young people with innovative campaigns.
