The Press Room is one of the buildings in LaLigaLand where agreements with brands are announced, but there is also space for other activities.
As its name suggests, the Press Room is the room where the main news happening in LaLigaLand are communicated. It is a space where LaLigaLand announces the collaboration agreement with the brands that want to get involved in the project. Brands that are firmly committed to innovation, digitization and new technologies as banners for their growth and development in the near future.
The Press Room is a key space for activations with LaLiga brands and soccer clubs.
The Press Room is made up of screens on which brand spots or any content that is of interest to the company in question can be broadcast. There is also an advertising panel where brands can be included at a corporate branding level.
One of the most interesting aspects of the Press Room is the interview area with an NPC of a journalist with whom you can make representations of real interviews with brands or LaLiga clubs that enter LaLigaLand. This means that you can make representations of a flash interview in which, for example, you can make an NPC of a Real Madrid, FC Barcelona or RCD Mallorca soccer player to interact with the journalist and have the dialogue you deem appropriate. A representation that can generate a lot of content both within the metaverse and in RRSS.
On the other hand, LaLigaLand uses the Press Room to announce news that will happen in the theme park. For example, the creation of the World Cup event, a new mission for users, the opening of a new building, etc.
